This course provides an in-depth focus on project management, personal development, and advanced marketing strategies. Students will develop expertise in creating effective advertising campaigns, conducting comprehensive market research, and designing communication plans that drive engagement across multiple platforms. The curriculum also covers customer service management and the analysis of consumer behaviour, with an emphasis on both domestic and international markets.

Core Units Include:

• BSBPMG430 – Undertake Project Work

• BSBPEF501 – Manage Personal and Professional Development

• BSBMKG555 – Write Persuasive Copy

• BSBMKG551 – Create Multiplatform Advertisements for Mass Media

• BSBMKG549 – Profile and Analyse Consumer Behaviour for International Markets

• BSBMKG545 – Conduct Marketing Audits

• BSBMKG543 – Plan and Interpret Market Research

• BSBMKG552 – Design and Develop Marketing Communication Plans

• BSBMKG541 – Identify and Evaluate Marketing Opportunities

• BSBMKG542 – Establish and Monitor the Marketing Mix

• BSBMKG546 – Develop Social Media Engagement Plans

• BSBOPS505 – Manage Organisational Customer Service

This comprehensive program equips students with the practical skills and strategic insights necessary to excel in competitive marketing and project management roles.

Entry Requirements

Minimum Age
Applicants must be 18 years of age or older to apply for this course.

Academic Requirements
Applicants must meet one of the following criteria:

• Successful completion of BSB42415 Certificate IV in Marketing and Communication, OR

• Completion of the following units (or their equivalent competencies):

  • BSBCMM411 – Make Presentations

  • BSBCRT412 – Articulate, Present and Debate Ideas

  • BSBMKG433 – Undertake Marketing Activities

  • BSBMKG435 – Analyse Consumer Behaviour

  • BSBMKG439 – Develop and Apply Knowledge of Communications Industry

  • BSBWRT411 – Write Complex Documents
    Equivalent competencies include predecessor units mapped as equivalent.

• Alternatively, applicants with two years of relevant full-time work experience may also be eligible.

Additional requirements:

• Proficiency in modifying, saving, and uploading documents using the Microsoft Office suite (e.g., Excel, Word).

• Reliable access to a computer and the internet.

• Completion of Year 12 or an equivalent secondary education qualification.

English Language Proficiency

• Minimum overall IELTS score of 5.5 (or equivalent), OR

• Successful completion of Abbey College Australia’s English placement test to assess language proficiency.

Career Opportunities

Graduates of the BSB50620 – Diploma of Marketing and Communication who possess relevant work experience may pursue a variety of management and commerce roles, including:

• Sales Manager

• Product Manager

• Public Relations Manager

• Marketing Manager

• Campaign Manager

• Marketing Coordinator

• Marketing Team Leader

These roles involve strategic planning, team leadership, and the execution of marketing initiatives within dynamic business environments.