Course Structure

This qualification consists of the following units of competency:

• BSBPMG430 – Undertake Project Work

• BSBPEF501 – Manage Personal and Professional Development

• BSBMKG555 – Write Persuasive Copy

• BSBMKG551 – Create Multiplatform Advertisements for Mass Media

• BSBMKG549 – Profile and Analyse Consumer Behaviour for International Markets

• BSBMKG545 – Conduct Marketing Audits

• BSBMKG543 – Plan and Interpret Market Research

• BSBMKG552 – Design and Develop Marketing Communication Plans

• BSBMKG541 – Identify and Evaluate Marketing Opportunities

• BSBMKG542 – Establish and Monitor the Marketing Mix

• BSBMKG546 – Develop Social Media Engagement Plans

• BSBOPS505 – Manage Organisational Customer Service

Entry Requirements

Admission Requirements

Minimum Age:
Applicants must be 18 years of age or older.

Academic Requirements:
One of the following must be met:

• Successful completion of BSB42415 Certificate IV in Marketing and Communication, OR

• Completion of the following units (or their equivalent competencies):

  • BSBCMM411 Make Presentations

  • BSBCRT412 Articulate, Present and Debate Ideas

  • BSBMKG433 Undertake Marketing Activities

  • BSBMKG435 Analyse Consumer Behaviour

  • BSBMKG439 Develop and Apply Knowledge of Communications Industry

  • BSBWRT411 Write Complex Documents
    (Equivalent competencies refer to predecessor units that have been mapped as equivalent)
    OR

• A minimum of two years of full-time relevant work experience in the marketing and communication field.

Additional Requirements:

• Proficiency in using Microsoft Office applications, including the ability to modify, save, and upload documents.

• Access to a computer and reliable internet connection.

• Successful completion of Year 12 or equivalent secondary education.

Language Proficiency

• An overall IELTS score of 5.5 (or equivalent), OR

• Successful completion of Abbey College Australia’s internal English proficiency test.

Career Opportunities

Graduates of the BSB50620 – Diploma of Marketing and Communication, with relevant industry experience, may pursue employment in a range of roles within the management and commerce sectors, including:

• Sales Manager

• Product Manager

• Public Relations Manager

• Marketing Manager

• Campaign Manager

• Marketing Coordinator

• Marketing Team Leader