This comprehensive course is designed to equip students with advanced skills in communication, marketing, research, and business operations. The curriculum focuses on developing proficiency in creating complex documents, delivering effective presentations, and applying marketing strategies in dynamic and convergent industries. Students will also gain expertise in analysing consumer behaviour and managing business risks to support informed decision-making.

Key Units Include:

• BSBWRT411 – Write Complex Documents

• BSBCMM411 – Make Presentations

• BSBCRT412 – Articulate, Present, and Debate Ideas

• BSBMKG439 – Develop and Apply Knowledge of Communications Industry

• BSBMKG440 – Apply Marketing Communication Across a Convergent Industry

• BSBINS401 – Analyse and Present Research Information

• BSBMKG433 – Undertake Marketing Activities

• BSBOPS403 – Apply Business Risk Management Processes

• BSBMKG431 – Assess Marketing Opportunities

• BSBMKG434 – Promote Products and Services

• BSBMKG435 – Analyse Consumer Behaviour

• BSBPEF402 – Develop Personal Work Priorities

This structured learning pathway prepares students to excel in marketing and communication roles, combining practical skills with critical thinking to meet industry demands.

Entry Requirements

Minimum Age
Applicants must be at least 18 years of age at the time of enrolment.

Academic Requirements

• Successful completion of Year 12 or an equivalent qualification.

• Proficiency in using the Microsoft Office suite, including the ability to modify, save, and upload documents such as Excel spreadsheets and Word documents.

• Reliable access to a computer and the internet is essential for course participation.

English Language Proficiency
Applicants must demonstrate English proficiency by meeting one of the following:

• Achieving a minimum overall IELTS score of 5.5 or an equivalent qualification, or

• Passing Abbey College Australia’s English language placement test designed to assess readiness for study.

Career Opportunities

Graduates of this course, combined with relevant work experience, are well-positioned to pursue a variety of roles within management and commerce sectors, including but not limited to:

• Media Planner

• Community Relations Team Leader (Local Government)

• Direct Marketing Officer

• Assistant Advertising Account Planner

• Public Relations Officer

• Assistant Account Manager

• Marketing Officer

• Copywriter

• Advertising Account Coordinator

• Market Research Assistant

• Marketing Coordinator

• Promotions Assistant Manager

This qualification provides a strong foundation for careers in marketing, communications, and management, equipping graduates with the skills to contribute effectively to dynamic professional environments.