Course Structure

The program consists of the following nationally recognised units of competency:

• BSBWRT411 – Write Complex Documents

• BSBCMM411 – Make Presentations

• BSBCRT412 – Articulate, Present and Debate Ideas

• BSBMKG439 – Develop and Apply Knowledge of Communications Industry

• BSBMKG440 – Apply Marketing Communication Across a Convergent Industry

• BSBINS401 – Analyse and Present Research Information

• BSBMKG433 – Undertake Marketing Activities

• BSBOPS403 – Apply Business Risk Management Processes

• BSBMKG431 – Assess Marketing Opportunities

• BSBMKG434 – Promote Products and Services

• BSBMKG435 – Analyse Consumer Behaviour

• BSBPEF402 – Develop Personal Work Priorities

Entry Requirements

Admission Requirements

• Minimum Age:
  Applicants must be 18 years or older at the time of course commencement.

• Academic Requirements:

  • Successful completion of Year 12 or an equivalent secondary education qualification.

  • Proficiency and confidence in using the Microsoft Office suite, including the ability to modify, save, and upload documents (e.g., Excel spreadsheets and Word documents).

  • Access to a computer and the internet is essential for course participation.

Language Requirement

• A minimum overall IELTS score of 5.5 (or equivalent),
  OR

• Successful completion of Abbey College Australia’s internal English proficiency test.

Career Opportunities

Graduates of this course, equipped with relevant work experience, may pursue a wide range of dynamic roles within the fields of management, marketing, and commerce, including:

• Media Planner
  Develops and executes strategic media campaigns across various platforms.

• Community Relations Team Leader (Local Government)
  Oversees community engagement initiatives and strengthens public relations on behalf of local councils.

• Direct Marketing Officer
  Plans and manages targeted marketing campaigns to reach specific audiences.

• Assistant Advertising Account Planner
  Supports campaign development by conducting market research and analyzing consumer behavior.

• Public Relations Officer
  Manages media relations, communications, and public image for organizations or clients.

• Assistant Account Manager
  Assists in maintaining client relationships, managing accounts, and coordinating project delivery.

• Marketing Officer
  Implements marketing strategies to promote products, services, or brands effectively.

• Copywriter
  Creates persuasive and engaging written content for advertising, digital media, and promotional materials.

• Advertising Account Coordinator
  Provides administrative and strategic support for advertising campaigns and client accounts.

• Market Research Assistant
  Gathers and analyzes data to help businesses understand market trends and customer preferences.

• Marketing Coordinator
  Organizes marketing activities, events, and campaigns, supporting the overall strategy.

• Promotions Assistant Manager
  Assists in planning and executing promotional initiatives to boost brand visibility and sales.