The program is structured as follows:

• Year 1: Introduction to core marketing and PR principles, including branding, consumer behavior, and communication strategies.

• Year 2: Advanced study of marketing strategies, public relations campaigns, and digital marketing tools.

• Placement Year: An optional year to gain practical experience in the industry.

• Final Year: Focus on strategic marketing management, public relations leadership, and preparation for professional practice.

2.4 GPA or 60%, 6.0/5.5, PTE - 65/59, Gap Acceptable (2 years)

Upon successful completion of the program, graduates will be able to:

• Demonstrate understanding and knowledge of the theoretical, analytical, and practical aspects of marketing and public relations.

• Gain insights into the environmental factors that influence sales and marketing strategies, policies, and processes.

• Critically appraise theories related to the development of an international marketing strategy.

• Explore strategic leadership and management within the context of sales and marketing operations in an international business setting.

2000 GBP Scholarship